Facilitating the interview process Essay Example for Free

Facilitating the interview process Essay In this essay I will evaluate each document from Harrow College Application Pack, it will include information that applicants will need to know before they applied for the job. Inside the pack, it includes welcome letter from the principal, the curriculum of Harrow College, Organization chart, policy statement, travel policy, how to fill in an application form, job description, and person specification. In the application pack, a welcome letter from the principal of Harrow College will help recruitment because the letter is written by the principal it will set the standard and it attracts applicants and also it will make a good impression to applicants knowing the principal welcoming them to apply to Harrow College even though the principal is not saying it in person but it will make the applicant more welcoming and comfortable with the College. Secondly, the letter said â€Å"Harrow College now ranks as the top FE College in West London and Hertfordshire†, this will make applicants be more interested about the job role because they want to be part of Harrow College success and want to be part of that reputation. Harrow College can improve their welcoming letter by making the applicant feel more welcoming, instead of the principal saying thank you to applicant for applying, the principal should also include staff in Harrow College, that way applicants will feel the support of everyone in Harrow College. The letter also should include some background information of Harrow College and what kind of achievements Harrow College had to attract applicants. I think the letter from the principal is important because it will show a good sign that the college is welcoming and tells the applicant small information about Harrow College. The curriculum letter will help recruitment because it shows what subjects are majored in Harrow College; it will give a chance for applicants to see what other subjects they can apply for if in the future Harrow College have any vacancies. In the curriculum letter, it has background information about Harrow it will benefit the applicant because if the applicant doesn’t live local, they can find out about Harrow area. The organization chart will help recruitment because it will help applicants know who does what and who to report to, it shows Harrow College that they are a well-organized college, also it will allow the applicant to know there are people in different department doing different task. This document also helps me when I was recruiting in John Lewis because by knowing who is the CEO of the company and who is my manager in the organisation chart, it will help me in the future that if I have any problem I know who to report to. The equality and diversity policy statement will help recruitment because it will encourage applicants with different background to apply for the role, it will give a good impression to applicants that Harrow College don’t care where the applicants are from. Harrow College can improve their equality letter by showing figures of different background of staff in Harrow College because even though the letter tells applicants they accept anyone no matter where they from but some applicants would like to see the figures of different race and sex to know Harrow College is committed to equality and diversity. How to fill in an application form will help recruitment because is a step by step instructions of filling in an application form for applicants, that way applicants wouldn’t make any mistake or miss a section out, it will benefit for Harrow College because if the applicant make a mistake in the application form, employers from Harrow College can straight away not read the rest of the application form because employers might think if the applicant can’t follow simple instructions from the application pack then they can’t follow instructions when they are employed. Job description will help in recruitment because it sets out the main purpose of the job; it shows where the job is fitted in the organization structure, and the main responsible of the job and the type of task they will need to perform, putting the right information on job description is important because if Harrow College didn’t include detailed information on teaching and related activities and general duties, then when they have recruited the applicant, the applicant might not have any experience as a lecturer, they might not be flexible e.g.: travelling to two Harrow College Campuses, to act as a personal tutor to students. If those details weren’t included in job description, then the college would be hiring someone who have no qualifications and experience and that will cause Harrow College time and money because they would have to train the applicant or hire someone again. The changes that I would make is to improve their job description is to include how many hours the applicant will need to work, is important to put that information in the job description because applicant would want to know how many hours they need to work furthermore some applicant might have a family that they need to look after or pick up their children so if Harrow College would want the applicant work long hours during the week then some applicant can’t apply because of their personal problem. Person specification will help in recruitment because it gives information to the applicant what qualifications and experience is needed if they want to apply for the job, also Harrow College has designed well information of person specification, it included a lot if skills, different qualifications, and it specify on equality and diversity because selecting the right business lecturer is important for Harrow College, if they hire someone who hasn’t got any experience or the right qualifications then the lecturer won’t be teaching right to the students then it would mean Harrow College have to waste money again to recruit another lecturer again in addition to students would fail their exam which will cause Harrow College success’s rate to drop. The changes I would make to prove their person specification is to include the location of the job the reason for that is because applicant might want to know which campuses they will be teaching in and by putting the location applicant can decide whether they want to apply because if Harrow College would want the applicant to work in both campuses then applicant can’t apply because they might not want to travel to two campuses. Also Harrow College can include another column in the person specification e.g.: essential and desirable the reason for putting another column is because in the person specification it tells the applicant what skills are needed and what Harrow College is looking for but if they made it clear by putting skills into two column then it would made it more clear and organize for the applicant. The advantage of Harrow College using their own application forms instead accepting CV because in an application form Harrow College can set as many question as they like and what type of questions they would to like to know from the applicant also they have set a limited space in the form so they would expect applicant to write only important information instead of applicant writing unnecessary information in there which will make employers not bothered to read the rest of the application form because it will make employers feel that applicants didn’t follow the instructions by reading the questions and putting relevant answers in the form. Secondly, if Harrow College accept CV instead of application form, it will waste a lot of time and money for employers to read and compare each CV instead employers can use that time to do other things e.g.: mark students work and teach furthermore because each CV have different layouts with different information it will make employers much more harder to choose the right candidate that will be suitable for the job. Thirdly, employers can already tell if the applicants is a organize person or not by their writing and also their grammar, if the applicant grammar is poor which shows a really bad impression to the employers because the job role is lecturer and if their grammar is poor that will make employers in Harrow College consider that they can’t teach properly and if they hire that applicant then the applicant wouldn’t mark the student’s work properly. In my opinion, every document in the application pack is important. If one document is missing in the application pack, the company won’t hire the right applicant but overall I think the most important document is job advert and person specification because without job advert, no one would know about the job, applicant wouldn’t know how to apply for the job and what the job is about, also job adverts are very expensive whether the business is small or big. At the end of the day, the businesses still need to pay. Often job adverts are in short detail but the advert highlights the knowledge, skills and experience that each individuals are require within each advert. Job adverts would never change because of the job role because it would always tells the summary of the job, the location and how to apply so it wouldn’t make any difference with any job role but whereas person specification with different job role it would include different information depending how important the job role is e.g.: in the application pack, Harrow College is hiring Business Lecturer, therefore person specification would have a lot of information that they would require from a applicant but if Harrow College want to recruit a reprographics assistant, the person specification wouldn’t have much responsibilities as a business lecturer so when applicant read the person specification it won’t have a lot of requirements as the business lecturer person specification.

Corporate Social Responsibility Essay -- Social Responsibility Essays

Corporate social responsibility is becoming a key initiative and an essential tool in the growth of multinational corporations and the development of third world countries throughout the globe. The two concepts can work hand in hand to provide benefits for all; however difficulties in regulating and implementing corporate social responsibility need to be overcome before effective changes can be made. Definitions of corporate social responsibility can be somewhat varied depending on the perception and perspective an individual or group has towards the situation; the definition has also varied through time. In general terms, Manakkalathll & Rudolf (1995) define corporate social responsibility (CSR) as â€Å"the duty of organisations to conduct their business in a manner that respects the rights of individuals and promotes human welfare.† In contrast to this, Christian Aid (2004, as cited in Pendleton 2004) defines CSR as â€Å"an entirely voluntary, corporate driven initiative to promote self regulation as a substitute for regulation at either a national or international level.† Blowfield, 1995 indicates that through time, the definitions and explanations of CSR have become more positive, with increasing understanding of the benefits that can be obtained through successful implementation by organisations. Pendleton (2004) suggests that the first CSR initiatives were a response to public pressure and media exposes of poor company behaviour. The aim of CSR was to show these people that companies were capable of cleaning up their act. Pendleton (2004) suggests that â€Å"contemporary CSR was christened by Shell in it’s response to it’s annus horribilis of 1995.† Monshipouri, Welch & Kennedy (2003) also outline this issue as a key turni... ...e real face of corporate social responsibility, Consumer Policy Review, vol.14, no.3, pp.77-82 Rodriguez, P., Siegel, D.S., Hillman, A. & Eden, L. (2006). Three lenses on multi-national enterprise: politics, corruption & corporate social responsibility. Journal of International Business Studies, vol.37, pp.733-746 Sachs, S., Maurer, M., Ruhli, E. & Hoffman, R (2006), Corporate social responsibility from a â€Å"stakeholder view† perspective: CSR implementation by a Swiss mobile telecommunication provider. Corporate Governence, vol. 6, no.4, pp.506-515 Waldman, D.A., Siegel, D.S. & Javidan, M. (2006). Components of CEO transformational leadership and corporate social responsibility. Journal of Management Studies, vol.43, no.8, pp.1703-1725 The Body Shop Values Report 2007. http://valuesreport.thebodyshop.net/index.asp?lvl1=0&lvl2=0&lvl3=0&lvl4=0 Viewed 10/09/07

October Sky Psychology Write-Up

Film Write-up 1 October Sky is a based on a true story about a mining town called Coalwood and one boy’s journey. Homer Hickam is an adolescent boy whose life has been predetermined by his father, a foreman at the coalmine, to work down in the mines but he has a different plan for his life. In October 1957, everything changes when the first artificial satellite, Sputnik goes into orbit. After he sees the satellite flying across the night’s sky, Homer becomes inspired to learn how to build rockets.With his friends, who also are destined for the mines, and the local nerd, Homer sets to do just that by trial and a lot of error. Unfortunately, most of the town, especially Homer's father, thinks that the boys are wasting their time. They don’t believe in what these kids are trying to accomplish, the only one who has faith in them is their high school teacher, Miss Riley. She understands what they’re trying to do and gives them the support and encouragement they need to become contenders in the national science fair with a college scholarships and a life out of the mines being the prize.The four boys, Homer being their leader, fight through accusations by the law and attempts to destroy their dreams. They ban together along with the help of their once doubting town, in particular Homer’s father, to bring home the first prize at the science fair and go on to change their stars. Throughout the movie you could see there was great tension between Homer and his father and I think it affects the relationships that he makes in the movie. At first we see Homer pining after one of the beautiful popular girls in his school but she is unattainable.Just like his father’s relationship, he can’t have the affection that he wants and because of this he overlooks the girl who it quiet but beautiful inside and out who is clearly in love with him. Once Homer figures out his place in the community and realizes he doesn’t need to wo rk hard for a love that’s not there he opens himself up to a real true love. I would characterize this as Erikson’s stage, intimacy versus isolation where young adults need to form intimate, loving relationships and failure leads to loneliness and isolation.Because he struck out with the popular girl he went into isolation and focused only on his rockets. We also see Homer in Erikson’s stage of identity versus role confusion, while he was figuring out what his heart wanted we also see him trying to figure himself out. In the beginning, Homer didn’t know who he was, or what his life path was going to be. He knew his father and the rest of the town had the idea that he would be a coal miner but he wasn’t so sure what life held for him.It wasn’t until his teacher encouraged him to push himself intellectually that he found his love for rocketry and science that he really began to find his identity. In the end when he becomes this town hero and w ins the science fair, his father shows up to his final rocket launch for the first time and we see Homer really feeling like he’s become his own man and he has that respect he’s always wanted from his father. I would also say that Homer exhibits two of the characteristics of adolescent egocentrism; he shows invincibility fable and personal fable.In the very beginning of the movie when Homer starts out testing his very first rockets they weren’t well made or accurate but he still went ahead and tested out his ideas without throwing any caution to the wind. His very first rocket blew up his mother’s fence but he still carried on making his ideas into a reality without testing them in a safe environment, the next rocket flew into the mining site and almost hit the workers. As Homer became more seasoned in his rocket making and more serious about his craft, he moved his test launches to an empty field which proved to be much safer for him and the community ar ound him.The other characteristic he exhibits is personal fable. He feels that his life is destined for something bigger than what has been set out for him. He believes there is something unique about himself that he needs to share with the world. While his father and everyone else, including his friends, look down on this idea of breaking out of the mold he still stuck with his idea of becoming something bigger and better. At the end of the story he does in fact become the town hero and his dreams of greatness come to fruition as he grows up.

The Position Of Women In The Ancient World Have Always

The position of women in the ancient world have always been portrayed in a bad light. Women were thought to be manipulative, submissive, and weak compared to men. These roles of women have been handed down history. Women bought into this because it was a way for them to gain power. Power in the ancient world was a means for securing a safe life for women and their family. Women would manipulate others in order to gain power for their sons and husbands. The reason for this was because if their male relative was associated with power, they too would have power and security. The portrayal of witches fed into the idea that women were manipulative and only sought to gain power. Witches transgressed traditional ideas of femininity. They were†¦show more content†¦In book 10 of Homer’s Odyssey, he describes Circe as being a fail-locked women who lived on the island of Aaia. When Odysseus and his men arrive on the island, they encounter Circe and her home. Homer describes the house of Circe as â€Å"built with polished stones, in a sheltered place. Around it were wolves of the mountain and lions, which Circe herself had enchanted, for she had given them evil drugs†( Ogden 95). The enchanting of the wolves around Circe’s home suggests that she inherited the powers of Hecate. Hecate, too, was associated with animals like wolves and dogs. Circe was also powerful enough to turn Odysseus’ men into pigs. She did this by blending â€Å" baleful drugs into the food, so that they should forget their homeland completely. But when she had given it to them and they had drunk it down, she immediately struck them with her wand and shut them into pigsties†(Ogden 95). Circe, just like Hecate, had the power to bring the dead back to life in order to learn about things. Circe also went by the name pharmakeia, which is the greek word for witchcraft and the act of making drugs. Therefore, it would only make sense that Circe had gained all t he powers and qualities of Hecate because she was her daughter. Medea too attributed her magical powers from Hecate. Most ofShow MoreRelatedThe Role Of Traditional Patriarchal Structure Of Society1485 Words   |  6 Pageshegemonistic culture, like that of some ancient societies. However, in Ancient Egyptian society, men and women were seen as equal; many parts of society that were socially exclusive to the male gender in other traditional societies were readily available to Egyptian women. As complementing counterparts, their roles were essential to the efficiency and functionality of society. As the historian Herodotus so adamantly put, when visiting ancient Egypt, â€Å"they have reversed the ordinary practices of mankind†Read MorePower, Gender Roles, And Wealth1607 Words   |  7 PagesKilling, rape, and power have played a huge role in a human life. Why is war a huge problem? People are being killed, and being tortured every single day because of a violent act. Most people in the Ancient World are being taken for granted and their power is being taken away from them. In todays world there are so many new technology, different ways of living, and several new opportunities. This new period of time isn’t what is bringing people to war. War started happening long before. Even longRead MoreEssay on Rights Of Egyptian Women1669 Words   |  7 Pages Rights of Egyptian Women nbsp;nbsp;nbsp;nbsp;nbsp;Throughout written history, women have experienced status subservient to the men they lived with. Generally, most cultures known to modern historians followed a standard pattern of males assigned the role of protector and provider while women were assigned roles of domestic servitude. Scholars speculate endlessly at the cause: biology, religion, social custom. Nevertheless, the women were always subordinated to the men in their culture. ThroughRead MoreWomen During Ancient Roman Society1500 Words   |  6 Pagesenjoyed all around the world and Ancient Rome is no exception. Ancient Rome played an important role in its history. Wine carried religious, philosophical, and social implications for the Romans as it was a part of their daily life. The popularity of wine and drunkenness in Ancient Rome is clearly portrayed throughout poetry, art, literature and even laws. Although wine was eventually available to all, it’s implications for women were severe. An important connection between Ancient Rome and wine thatRead MoreThe Complete Persepolis By Marjane Satrapi1552 Words   |  7 Pagesand comparing it to issues faced by women during other periods of history. The title The Complete Persepolis is used to emphasize the radical differences in the rights of men and women in the modern world, more specifically modern Iran, by comparing the modern statues of women with the situation in the ancient Persian Empire. Religion is an important part of Marjane’s life; however it also highlights some of the most radical variations in the rights between women and men. The holy book of Islam, theRead MoreFeminism : A Long Time Goal For The Feminism Movement1671 Words   |  7 Pagesequality advanced so much within the united states. Women have gained many rights that men have and perhaps more. Has feminism accomplished all their goals that there is no need for feminist in the united states? Many women believe that there is no need for feminist anymore. Throughout history women had little to no rights then men. In ancient Egypt women were equal to their husbands but within their society they had distinct roles that men and women each had. For example, â€Å"Housework was very firmlyRead MoreThe Evolution of Gender Roles and its Role in Society1505 Words   |  7 Pagesstereotypes generally come to mind. Throughout history these stereotypes have only proven to be true. Major historical events have had a huge impact on the way men and women are seen and treated. In this way, women have always been secondary to males and seen as the fragile counterparts whose job is to take care of the household and most importantly, be loyal to her husband no matter the circumstance. Gender roles throughout history have greatly influenced society. The slow progress of woman’s rights throughoutRead MoreWomen Of Ancient Greek Mythology Essay1535 Words   |  7 Pagesnumerous religions and cultures throughout history. Women were commonly regard ed as the subservient gender, an idea that was no different in Ancient Greece. Throughout Greek mythology, women were considered inferior and troublesome symbols, while men were known for courage, leadership, and strength. While there is no argument of the flagrant sexism that is illustrated in Greek mythology, it can also be claimed that women were given a situated position of freedom, necessity, and power as well. Many popularRead MoreGender Roles in Ancient Egypt, Rome, and India1015 Words   |  5 Pagesascribed to men and women, and these can vary from one society to another. Write an essay that explores similarities and differences in gender norms in ancient Egypt, Rome, and India. Gender roles vary from place to place. There is not a set standard that applies to every place all over the world. Men are usually of higher position than women but not always. In this paper I will tell you specifically about the gender roles, mostly of women, in India, Egypt, and Rome. In India, the women are controlledRead MoreTrends in Ancient Civilizations1234 Words   |  5 Pagesï » ¿Trends in Ancient Civilizations Over the course of human history, humans and our ancestors have made tremendous strides. From Homo habilis making the first stone tools to the Egyptians building The Pyramids of Giza, human history is nothing short of intriguing. If it wouldn’t have been for each stride made by our ancestors we probably wouldn’t live in the world that we live in today. When the Neolithic Era began in 9600 BCE, human civilizations gradually started to spring up all over the world. Humans

Postcolonial Literature (Persepolis Things Fall Apart)

There are many different critical approaches to studying literature. With reference of both texts you have studied, show what you believe the value to be in using a particular critical approach. ‘Things Fall Apart’ by Chinua Achebe and ‘Persepolis’ by Marjane Satrapi follow a postcolonial critical approach. Both books take place in a country considered politically inferior through western perspective and both texts, even though reinforce colonialists’ oppressive ideology, don’t stand completely against the colonialists and fault their own culture. They present the themes of dislocation on how western influences changes, religious, social and economical aspects in the Igbo and the Iranian society. ‘Things fall Apart’ presents an†¦show more content†¦This statement is one of the most significant to understand the postcolonial view of the novel, by referencing its title with the imagery of a knife breaking things apart expresses not only the cruel overpowering intentions of the colonialists but also the vulnerability of the Igbo culture. And lastly, as the book ends with Okonkwo’s suicidal tragic death it re presents the futility and inefficiency in over fighting colonizing forces and the downfall of the protagonist is the final indication of the Igbo culture falling apart. Similarly, in Persepolis the protagonist Marji, also experiences the frustration of western overpowering influence on her culture. There are innumerous moments in Marjane’s childhood in which she suffers from prejudgments due to the Iranian stereotypes. For example, when she is travelling outside the country for the first time she realizes that â€Å"as soon as they learn our nationality, they go through everything, as though we were all terrorists. They treat us as though we have the plague.† This simile comparing being Iranian with having a disease victimizes the Iranian people, as it equates racism to an irrational and condemning repugnance. By sharing a young Iranian naà ¯ve girl’s experience, westernized readers are presented with another perception and hopefully are able to overcome their own preconceptions. However Satrapi also condemns her conservative government by revealing the hypocrisy of the teachers as they ask the children to â€Å"tear

Viable Crypto Currency or Investment Bubble Essay

Imagine a currency that can be sent around the globe instantly from one client to another, without any hefty transaction fees. Although, this achievement is seemingly impossible, Bitcoin, a form of digitalized monetary value, accomplishes just that. Until recently, money has always been perceived as a physical note or coin that can be used to make transactions. However, Bitcoin is basically an encrypted digital block that can be stored in an online wallet and securely stored, sent, and received via a special network on the Internet (Friedman). Programmed in 2009 by an anonymous group known as â€Å"Satoshi Nakomoto,† (Timpane), Bitcoin appeared on online exchanges as the world’s first decentralized virtual currency. It has been bought and sold†¦show more content†¦Without a bank to manage the supply of this crypto currency, the price is unregulated and proves to be extremely volatile. This price fluctuation is one quality that is holding the legitimacy of Bitc oin back because it needs a consistent value for practical use in the monetary world. As speculative investors buy and sell Bitcoin, the price varies at extreme rates. But in support of Bitcoin’s long-term future, the price has shown a steady uptrend in the past year, peaking at around $1200 (See Apendix I). Eventually, a steady value will be reached to establish the actual price of Bitcoin. The positive aspect of Bitcoin’s decentralization greatly outweighs this temporary problem of volatility. The lack of the Federal Reserve’s regulation essentially allows this virtual currency to eradicate inflation. Ed Grabianowski describes inflation as a process when a unit of currency loses value because more units are produced and put into circulation by the regulator in attempts to solve financial issues (â€Å"What Exactly is Inflation?†). Bitcoin does not face this problem since it has a predetermined supply: 21 million digitalized blocks (â€Å"Betting on the Bitcoin Buzz†). Instead of having a regulator through banks and the government, which can inherently fail, Bitcoin relies on regulation through a mathematical equation. To comprehend this regulation, the process of mining must first be understood.Show MoreRelatedAnalysis Of 2015 Advanced Micro Devices7591 Words   |  31 Pagesexcellent performing cards at low prices. At this time crypto currency mining was very profitable and these cards were the best available performance to price products. Demand for the cards soared but sellers raised the prices. This meant that AMD was not able to capture the full value that customers were paying for its products. Additionally the cards were no longer viable for gamers due to the price increase. When the crypto currency bubble burst, the market flooded with used versions of these cardsRead More2015 Advanced Micro Devices ( Amd )8126 Words   |  33 PagesAt this time, crypto currency mining was very profitable and these cards were the best available performance to price products. Demand for the cards soared, but sellers increased the prices. This meant that AMD was not able to capture the full value that customers were paying for its products. Additionally, the increase in price yielded a long-term reduction in market share because the cards were no longer viable for gamers due to the price increase. When the crypto currency bubble burst, the market

Aligning Brand Portfolio Strategy System

Question: Discuss about the Aligning Brand Portfolio Strategy System. Answer: Introduction: Adidas is a German multinational corporation that primary deals with designing and manufacturing of sports clothing, shoes and accessories. Adidas was established in the year of 924 with the objective of providing superior quality of sports equipments. Presently, Adidas is the largest sports garments and equipments manufacturer in Europe. It has also established its presence in the global market that helped the organization to achieve sustainable growth. In 2016, Adidas revenue was accounted around 17 billion, which is one of the highest in the sports equipments manufacturing sector (adidas.com, 2017). Adidas has always looked to initiate different competitive strategy to position itself distinctively in the global market. For instance, Adidas always have selected top sports personnel like David Beckham, Lionel Messi, Zinedine Zidane and Gareth Bale to promote their products in the global platform. Adidas is also the official sponsor of UEFA Champions League, which has helped the or ganization to emerge as the most popular name in the sports equipment sector. Adidas also has 9.1% share of FC Bayern Munich that has allowed the organization to boost overall popularity in the global market. In 2016, brand value of Adidas was estimated around $7,885 million, which allowed the organization to represent itself as the biggest brand in sport goods manufacturing industry (Krger, Stieglitz Potthoff, 2012). PESTEL analysis: Factors Description Political factor Political stability is crucial for any organization in order to realize all the business objectives essentially. Over the years, Adidas have faced tremendous risks related to changes in trade policies and civil unrest. The business strategies of Adidas have focused on evaluating all the factors like expropriation, war, terrorism and nationalization. It has created challenges for Adidas in providing right amount of products at right time (Piller, Lindgens Steiner, 2012). Therefore, it has affected the overall sales volume of the organization in a major way. However, Adidas have focused on developing manufacturing units on those areas where restrictions related to labor wage in minimum. Economic factor Economic factor can create huge impact on continues growth aspect of the organization. In 2005, Adidas have faced economic downturns that affected the overall profit level of the organization in a major way (Nadeem, 2012). Economic factors like inflation, per capita income, unemployment and taxation on the profit level can create challenges for the organization in performing all the activities smoothly. For that reason, Adidas have always focused on measuring all the variables in an in-depth manner for achieving business aims and objectives. Moreover, Adidas has always focused on tax consumption rate of different economies for maximizing the profit level. Social factor Adidas business objectives always focused on developing designs for the sports equipments in such a way so that it does not directed towards any particular age, group or religion. It primarily focuses on using the popularity of the sports for enhancing the sales volume in global economy (Uggla, 2015). For that reason, Adidas always have tried to invest huge amount on the innovation aspect so that it can able to satisfy the changing needs and wants of the global customers. The marketing strategies of Adidas have always focused on resonating with the lifestyles of people living in different economy. Technological factor Effective utilization of technology has become crucial for fulfilling the requirements of the customers. For that reason, Adidas has focused on developing unique technologies, which can easily be distinguished from other organization. The utilization of advance technology has helped Adidas to boost the overall production of the organization along with the minimization of energy and cost (Heesen, 2015). Adidas has focused on technology not only for enhancing the quality of the products but also have tried to provide online purchasing experience to the global customers. Environmental factor Over the years, Adidas has made conscious effort in eliminating the adverse impact of manufacturing unit on environment. For that reason, it has avoided manufacturing of any restricted product. As a result, Adidas does not have to face any challenges of reducing various organic compound emissions (Garrigos-Simon, Lapiedra Alcam Barber Ribera, 2012). It has also focused on reducing the energy consumption for completing all the activities associated with the manufacturing unit. In addition, Adidas have tried to perform different CSR activities for representing itself as a responsible corporate citizen. Legal factor As a global manufacturer of sports goods, Adidas have tried to maintain all the legislative proceedings comprehensively. The business strategy of Adidas believe the necessity of maintain legal guidelines for achieving sustainable growth in the global market. For that reason, Adidas have maintained trade description Act, Press Complaint, Standards of Advertising Authority and Television Commission (Molino, 2013). Moreover, Adidas have also focused on maintaining trade restriction and import export duties initiated by different countries. Table 1: PESTEL Analysis (Source: Mahdi et al., 2015) Porter five forces analysis: It describes the possibility of new entry in the market that can affect the overall sales volume of the organization. Now, every economy provides free entry in the sports good manufacturing sector. However, it can create very little impact on the global sports equipment manufacturing brands like Adidas. For that reason, entry barrier is comparatively high, as businesses can easily enter into the market but surviving by competing with the giants is extremely difficult (Lyons et al., 2012). Adidas possess strong supply chain network in the global environment that allows organization to achieve desired sales volume. Moreover, Adidas use its strong brand image along with high technology based products for capturing major share of the market. Therefore, it possesses very little threat from the new entrants in the sports good manufacturing market. Threat of Substitutes: It reflects the kind of alternatives customers have at the time of purchasing any sports equipment. Now, Adidas have serious competition from the products of Puma and Nike. All the products provided by these competitors are extremely good and innovative. For that reason, it primarily depends on the loyalty or brand preferences of the customers at the time of purchasing any sport products (Gassmann, Frankenberger Csik, 2016). Moreover, these organizations try to utilize price advantage strategy for capturing major share of the market. For that reason, it can be mentioned that threat of substitute is very high for Adidas. It has kept the organization very careful at the time of initiating any strategy in the global market. Bargaining power of buyers: Buyers bargaining power reflects the extent to which buyer can influence the price level of products. Now, Adidas posses high threat of alternatives, which provides greater bargaining power to the customers. Moreover, Adidas has also kept the price level low consciously for capturing maximum share of the market. It has also induced Adidas to utilize different strategies like opening store at all the prime geographical locations achieving desired sales volume from the global market (Cleff et al., 2013). Adidas have also focused on establishing its online presence to enhance the convenience level of the customers at the time of purchasing any provided sport products. In addition, Adidas has also focused on utilizing product differentiation strategy for providing maximum alternative options to the global market. It reflects the degree to which supplier can induce organization to change the price level of the provided products and service. Now, Adidas have plenty of alternative supplier options in the global market. Therefore, suppliers can have very little impact on the price level of the provided products. In fact, it has been assessed that supplier concentration in the global market is relatively higher than needed. It has allowed Adidas to perform all the distribution activities in extremely cheaper price (Sammer Back, 2013). Adidas has used diverse distribution channel o provide mass volume in very limited timeframe at any parts of the world. Therefore, it has helped Adidas to achieve sustainable growth in the world market. Industry rivalry: Industry rivalry defines the amount of competition a particular organization will have to face in order to fulfill all the business objectives. Now, Adidas have to face intense competition from other global suppliers of sports equipments like Fila, Puma and Nike. The rivalry among these major brands in sports good manufacturing industry is very high. For that reason, Adidas have to invest huge amount on the promotional and market strategies to capture the attention of the customers (Frego, 2014). The organization has been the official sponsor of many major global events, which has helped to create required amount of awareness in the global market. In addition, Adidas also have utilized acquisition strategy through the acquisition of the sports brand like Reebok Inc and Saloman AG. Four management recommendations: In the present time, Adidas have very limited superiority in terms of the reputation of the provided products compared with the products of Puma or Nike. For that reason, the management of Adidas needs to focus on developing clear advantage in terms of quality of the products. Moreover, management of Adidas will have to invest more amounts on the innovation and development facilities so that all the new products of the organization can satisfy the customers (Frego, 2014). In addition, Adidas will also have to focus on developing effective customer service department for resolving any query or issue of the customers. It will help the organization to retain customers for long period of time. As per the article by Aubert et al. (2016) development of effective brand awareness in the global market allow organizations to create desired amount of impact for fulfilling business aims and objectives. For that reason, management of Adidas will also have to focus on the development of strong brand in the global market. It has been assessed that Adidas already has established its presence all across the globe. However, it has only targeted the prime areas of the economy. Therefore, the management of Adidas will also have to target areas other than the prime cities in order to reach more number of potential customers in the global market. Lower cost relation to operational procedure: Achieving cost advantage can help organization to create maximum impact on the overall sales volume. It also helps organization to achieve higher profit level compared to all its competitors. For that reason, Adidas will also have to focus more on reducing the cost associated with the manufacturing and distribution process for achieving continues growth in the global market (Rathjen, 2014). Thus, the management of Adidas will have to focus on the effective utilization of advance technology so that it can reduce the required time and money. Adidas will also have to focus on minimizing the waste associated with the warehousing and manufacturing process so that it can also create maximum impact on the revenue level. As mentioned earlier, Adidas will have to face huge amount of competition from other prime organizations like Nike and Puma in order to sustain its position in the global market. For that reason, it has become essential for the organization to focus on developing effective counter strategies in order to gain competitive advantage in the market (Ind, Iglesias Schultz, 2015). For that reason, Adidas need to focus on proving value added services like developing cafeteria and free Wi-Fi at all the retail outlets in to the attract customers to visit the outlets on daily basis. Adidas will also have to focus on utilizing social media and television platform for enhancing the sales volume as much as possible. Conclusion: Adidas is regarded among the prime organizations in the sports goods manufacturing sector. The innovative product design and aggressive marketing approach has helped the organization to establish itself in the global market. Over the years, Adidas have made several changes in their business strategies for maintaining its position in the global market. However, increasing competition has affected the overall market share of Adidas in recent time. It has also challenged Adidas in maintain its position in the global market. 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